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How to: Use Social Media in Business: Home

What is Web 2.0?

"The trend in the use of World Wide Web technology and Web design that aims to enhance creativity, information sharing, and, most notably, collaboration among users."


O'Reilly Media gave Web 2.0 its name. Hear it from Tim O'Reilly.

Web 2.0 in business - Why should you care?

Image by Stuart Miles
image by Stuart Miles

Make no mistake about it - Web 2.0 is here to stay. That is why a lot of professionals take advantage of the opportunity to reshape the way we work, collaborate and do business.

Our guide is designed to help you navigate the Web 2.0 jungle and share your experiences.

We hope this compilation of social media resources empowers you to become a more knowledgeable, efficient and cutting-edge professional.

Web 2.0 in just under 5 minutes

Michael Wesch is an assistant Professor of Cultural Anthropology at Kansas State University. His “Web 2.0 … The Machine is Us/ing US” video has received more than 2 million views on YouTube since it was first added in 2007.

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